CPA Australia’s tag, "Be Heard. Be Recognised." emphasises “the strength and global recognition of the CPA designation and the value it brings to employees and employers alike."
And as the official Accounting and Business partner for one of the world’s biggest sporting events – the Australian Open tennis – CPA Australia
is itself pleased to be heard and recognised.
The Australian Open is the largest sporting event in the world in January, attended locally by a crowd of nearly 700,000 fans and beamed around the world into more than 200 countries.
As the Accounting and Business partner of the Australian Open, CPA Australia will be heard and recognised by millions of fans and television viewers, including more than 100 million tennis fans in China where CPA Australia has a significant presence and membership.
Off the court, tennis is big business and as the sport grows in popularity throughout Asia
, so too does the CPA Australia brand, making our partnership a natural fit.
With the world’s best players in Melbourne for the first of this year’s four Grand Slam tournaments, the Australian Open 2015 promises to be a huge event and CPA Australia is delighted to be part of it.