The competition is heating up for the world's most valuable brand and Toyota is proving itself to be a fierce contender.
Toyota accelerated its brand value by 20 per cent in 2014, jumping to eighth place – two spots ahead of its 2013 ranking – in Interbrand’s annual list of the world’s best brands. Another Asian brand, electronics leader Samsung, was listed at number seven, while telecom device giant Huawei became the first Chinese entrant in the top 100 brands, at number 94.
Interbrand’s 15th Best Global Brands report measured the benefits of a company or product’s brand in terms of financial performance, advertising exposure, consistency, customer understanding, relevance and influence.
It found that Toyota’s investment in low-emission vehicles and focus on sustainability and innovation contributed to the carmaker’s success, making it the world’s most valuable automotive brand for the eleventh consecutive year.
Not surprisingly, tech juggernauts continue to dominate the list. Apple and Google maintained the top two positions for the second year in a row, with both brands’ values exceeding US$100 billion each for the first time.
10 most valuable brands 2014
Rank by brand value (US$ billion)
- Apple US $118.863
- Google US $107.439
- Coca-Cola US $81.563
- IBM US $72.244
- Microsoft US $61.154
- GE US $45.480
- Samsung US $45.462
- Toyota US $42.392
- McDonald’s US $42.254
- Mercedes-Benz US $34.338
Source: 2014 Best Global Brands Report, Interbrand
This article is from the February 2015 issue of INTHEBLACK.