7 ways to innovate (without the innovation clichés)

Nolan Bushnell, engineer, entrepreneur and founder of video game company Atari.

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2. Make creativity your competitive weapon

Some of the most inspiring and successful leaders are not only smart strategists – they are creative thinkers. They transcend traditional ideas and rules and foster entrepreneurialism within their workplace.

Nolan Bushnell, the man who arguably built the model for the modern entrepreneur and was named by Newsweek magazine as one of the “50 Men Who Changed America”, sees creativity as a competitive weapon.This philosophy was a key reason why he hired Steve Jobs as a technician in 1973 (Bushnell was, in fact, the only person ever to hire Jobs).

“Steve was one of those people who, when you’re around him, you knew that there was something special and that his opinions were worth listening to,” says Bushnell.

Bushnell believes creativity will be increasingly crucial to business success in the future, so it’s important to surround yourself with creative thinkers.

“It will be as much as 10 times more important within the next five years,” he states.