12 brilliant business ideas to kickstart your thinking

Better development of 'influencers' within businesses can help ensure good ideas are adopted and key opportunities are not missed

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2. Influence strategy

Many great business ideas never see the light of day because of failure to secure senior management buy-in. To ensure good ideas are adopted and key opportunities not missed, Professor Joshua Klayman, from the University of Chicago Booth School of Business and founding partner of Humanly Possible, suggests an “alignment, consensus and clarity” approach to influencing strategy with peers.

First, thoroughly understand the views of stakeholders.

Next, rather than force concepts or answers on people, gradually give them the knowledge and data to believe your way is best.

Finally, empower understanding that their problems, opportunities and decisions can add genuine value to the business.