2. Define the problem
According to electronics engineer and CEO of audio start-up Nura, Kyle Slater, everyone hears differently, but standard speakers can’t identify the frequencies to which you are sensitive. Crowdfunded to the tune of a A$1.8 million Australian record, enter Nura’s soon-to-be-launched first product: headphones that within 30 seconds automatically adjust to a listener’s unique aural “earprint” for optimum sound.
Heralded as “the perfect interface for music delivery”, the headphones attracted close to 8000 backers, suggesting they satisfy a previously unidentified need.
“Good solutions are only possible when the problem is well defined,” Slater says.