Think differently! 8 innovative ways to grow your business.

Kyle Slater, CEO of audio start-up Nura.

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2. Define the problem

According to electronics engineer and CEO of audio start-up Nura, Kyle Slater, everyone hears differently, but standard speakers can’t identify the frequencies to which you are sensitive. Crowdfunded to the tune of a A$1.8 million Australian record, enter Nura’s soon-to-be-launched first product: headphones that within 30 seconds automatically adjust to a listener’s unique aural “earprint” for optimum sound.

Heralded as “the perfect interface for music delivery”, the headphones attracted close to 8000 backers, suggesting they satisfy a previously unidentified need.

“Good solutions are only possible when the problem is well defined,” Slater says.