Donor fatigue, shrinking incomes and generational change are just a few of the challenges facing charities and Not-for-Profits. This eBook, which grew out of CPA Australia’s Not-for-Profit Conference, outlines how charities and NFPs can innovate and grow in an environment where donors are under financial pressure and competition is increasing.
Generational change will affect the charity sector and organisations need to find ways to connect with younger people, said Eliane Miles, social researcher with McCrindle Research, at the CPA Australia Not-for-Profit Conference 2018.
“The challenge around giving is real,” said Miles.
Household disposable income has flatlined since 2009, and household debt has never been greater, she said. In fact, 30 per cent of those surveyed by McCrindle report that the cost of living and changing house prices in Australia have significantly decreased their ability to give.
Australian Charities and Not-for-Profits commissioner Dr Gary Johns told the conference that too many donors were growing tired of being hassled by charities working for smaller causes.
Coupled with generational changes that affect charities, and a desire for a more personalised experience on the part of younger generations, organisations will need to find new ways to connect.
For solutions and to learn more, download the eBook now.