Eva Kaminski CPA is CFO of GO Healthy, an Auckland-based natural supplements company that produces and distributes a range of natural health products. Kaminski was previously employed by L’Oréal for more than a decade, the last five of which she served as CFO of the company’s New Zealand division. Here, she shares her typical workday.
By Martin Lenehan
Between 5am and 6am
I like to get up and go to the gym twice during the week and once on the weekend, so on the days I’m going to the gym the alarm goes off at 5am. On other mornings, I get up around 6am and have a cup of coffee, check my emails and wait for my children to get up.
I have a daughter, who is 16, and two stepchildren, who are 18 and 14, so they are all very self-sufficient, but I still like to see them in the morning and have a quick chat. After that, it’s about a 40-minute drive to the office.
Between 7am and 8am
I have a team of eight in different locations: Auckland, Wellington, New Plymouth and Australia, where we launched in February.
In the 12 months I’ve been with GO Healthy, we have implemented new systems in Australia and Wellington with minimal IT staff, so we see that as quite an achievement. Video conferences and conference calls are vital to us, but we also make the effort to bring the finance and IT teams together quarterly to make sure everyone knows the vision and direction.
Regular face to face meetings are important, so I try to visit each location at least once a quarter.
Between 1pm and 2pm
Communication with staff is a huge part of what I do, so I try to have lunch with my team members. I’d say I have a good mix between having a social lunch break some days or just working through on others.
When I look back at my career, I feel I have developed very strong teams that have delivered results. I love seeing people develop and grow, and I’m very proud if someone rings asking for career advice or a reference after they have worked for me.
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No day is ever the same and there is never a dull moment: from board, leadership, sales and operations meetings to external meetings with auditors, tax advisors and financial institutions, my days are very varied.
I organise my life with modern tools. My phone is linked to my laptop and I take my laptop home with me every day.
I try to leave work no later than 6pm. It’s important to have some down time at home and cook dinner – I love to cook!
After dinner, I’ll check my emails, so in a way you never stop working, but the beauty of modern technology is that you can attend a parent-teacher night or go to the beach and then catch up on some work.
Home, sweet home
One of the things I love about New Zealand is that people are very entrepreneurial. They have an idea and bring it to life, whereas in Europe you have a lot of bureaucracy and red tape. I’ve been in New Zealand for 20 years now and I would not choose to live anywhere else.