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Alexandra Cain

Alexandra Cain is a freelance finance journalist who likes nothing better than getting her head around esoteric financial topics and making them easily understandable for readers. She lives, works and surfs in sunny Dee Why in Sydney.

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Articles by this contributor

Eddie Chew CPA, Potboy Groceries’ CEO and founder.

Potboy Groceries' new model for fast-moving consumer goods


Jon Tse CPA, co-founder and co-CEO of stone paper company Karst Stone Paper. The company produces a range of notebooks and woodless pencils.

Karst Stone Paper leaves no rock unturned


Selena Verth FCPA spent the first two weeks as CFO at OFX on the phone with customers, understanding the product. Photo: Anthony Geernaert.

As CFO of OFX, Selena Verth FCPA finds strength in numbers


Although accountants have seen some wage growth this year, salaries have not moved much for the last three or four years.

With wage growth slow, will you get a pay rise this year?


To influence outcomes, CPAs need to position themselves as consultants.

How to build lasting relationships with your accounting clients


While a trade deal between China and the US appears close at the time of writing, only time will tell how these dynamics play out across the region.

Opportunities for some businesses from trade wars


The optimal relationship between the accounting and sales team requires a true partnership in which everyone understands their role. Photographer: Michael Killalea.

Management accounting and sales: partners or foes?


Whaling scams are often hard to detect because the emails usually do not have an attachment or URL link.

6 tips to foil a whaling scam


The biggest step the government could take to improve women’s super balances is to increase the superannuation guarantee to 12 per cent.

How to make super work for women


One of the best ways accounting firms can protect their information from cybercrime is with an integrated IT security system.

Proven strategies to protect your accounting firm against cybercrime