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Steve Hui

Steve Hui CPA is the chief executive of iFLYflat.com.au. For 17 years he solved complex problems in senior finance roles in corporations including Macquarie Bank. Through his points optimisation consultancy, Steve helps SMEs unlock the tremendous value hidden in their frequent flyer and credit card reward points to pay for a world of travel experiences.

The first thing to know about flying is that you should always credit the loyalty program where you will earn the most points.

How to make the most of your travel loyalty program


The goal of the game is to earn more points cheaply and redeem them for high-price items.

How to make airline loyalty programs work for you


Business partnerships can help start-ups go the distance

Why start-ups should make partnerships a priority


Whenever you can, take a little time to self-reflect. It is important to understand the influences that have brought you to where you are.

How looking back can help move your start-up forward


Is being your own boss all it's cracked up to be?

Entrepreneurial freedom – is it all that different to 9-to-5?


Want to upset an entrepreneur? Try asking how things are going.

Why entrepreneurs hate the question "How are you going?"


You may not want to feed the trolls but there are steps you can take to manage them

Don't feed the trolls: How to steer your start-up through online critics


How to be a better decision-maker


Steve Hui aka The Points Whisperer

Entrepreneur success story: Steve Hui CPA